Genicook is dedicated to creating safe, streamlined, high-quality houseware products that are easy to use, built to last and thoughtfully designed to make everyday life better, offering great value to our customers across the American market.
The Vision.
To become a leading and trusted household brand across the American continent, empowering healthier daily lifestyles through well-designed, streamlined and thoughtfully crafted solutions.
The Vision.
To become a leading and trusted household brand across the American continent, empowering healthier daily lifestyles through well-designed, streamlined and thoughtfully crafted solutions.
Our Core Values
Integrity
We act with honesty and uphold high standards of conduct.
Transparency
We communicate openly and build trust through clear, honest interactions.
Humility
We stay grounded, always open to learning and improving
At Genicook, we believe great design should simplify your life. Our products are developed with intentional features—like vacuum-seal lids, oven-safe glass, and modular stacking—to solve real kitchen problems with style and ease.
Everyday Innovation
Durability is at the heart of everything we create. From borosilicate glass that resists thermal shock to pressure-tested lids and long-lasting finishes, our products are made to perform beautifully for years—not just a season.
Built to Last
We’re committed to reducing waste at every level. That means reusable solutions that replace single-use plastic, mindful packaging made from recycled materials, and manufacturing partners who align with our values of care, quality, and responsibility.
